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SURGE Washed Slouch Hat by American Needle

$34.95 $27.95
(You save $7.00)

Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by The Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.

  • COLOR: Pear Green
  • MATERIAL: 100% Pigment washed cotton twill
  • SIZE: Unisex
  • Surge Lofted Front Embroidered Logo
  • Adjustable self-fabric backstrap
  • Pre-Curved Visor And Undervisor
  • Unstructured crown
  • Curved brim
  • Matching tape
  • Tape And Sweat Match The Visor
  • By American Needle

SKU: 20001A-SURGE

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